Ho housing fair draws crowds on day two with cultural performances and business opportunities

The Republic Bank–JoyNews Habitat Fair in Ho maintained its momentum on day two, attracting large crowds to the Ho Sports Stadium as the Woelinam Borborbor Group delivered an energetic cultural performance that highlighted the Volta Region's vibrant heritage. The traditional music, dance and songs provided visitors with entertainment whilst they explored the exhibition, creating a blend of commerce and cultural celebration that reflected the local community's identity.

The Saturday event demonstrated the appeal of combining business and cultural programming, with families and potential homebuyers mingling among exhibitors who showcased a diverse range of housing and home improvement solutions. From building materials and property development services to roofing systems, water storage and home security offerings, the exhibition provided a comprehensive marketplace for residents exploring housing options.

A family-friendly marketplace

Beyond the commercial offerings, the fair catered to families with entertainment amenities including a bouncy castle for children, ensuring that the event remained accessible and enjoyable for visitors of all ages. This approach helped create a lively, inclusive atmosphere that encouraged extended visits and deeper engagement between potential customers and participating businesses.

As evening approached on Saturday, October 17, the venue continued to experience strong foot traffic, with new arrivals joining those already exploring the stands. The sustained attendance throughout the day signals genuine interest from the Ho community and surrounding areas in the products and services being showcased.

Why it matters for Ghana

Housing remains a critical challenge across Ghana, particularly in regional urban centres like Ho where population growth and economic development are driving demand for residential and commercial properties. Platforms such as the Republic Bank–JoyNews Habitat Fair serve an important function by bringing together builders, developers, material suppliers and consumers in one space, reducing information barriers and facilitating direct transactions that might otherwise require time-consuming individual research.

For the Volta Region specifically, such events demonstrate how regional cities can drive economic activity and attract business investment whilst also celebrating local culture. The integration of the Borborbor performance underscores how cultural programming can enhance business initiatives rather than compete with them, potentially setting a model for future exhibitions in Ghana's regions.

The fair also reflects growing awareness among Ghanaians about formalising the housing market and accessing quality building solutions through legitimate channels, a positive trend in a sector where informal arrangements have historically dominated.

Event details and closing day

The three-day fair continues on Sunday, October 18, offering the public a final opportunity to visit the Ho Sports Stadium and explore the full range of exhibitor offerings. Visitors planning to attend the closing day will have access to the same breadth of housing and home improvement services, along with ongoing cultural programming that celebrates the region's traditions.