Four Ghanaians Win GH₵20,000 as Telecel Dream Car Promo Heads Towards Grand Finale

Telecel Ghana's 15-year-old Dream Car Promo is building momentum towards its grand finale, with four customers receiving a combined GH₵20,000 in monthly cash prizes as the SMS-based trivia competition enters its closing stages. The winners—Selvin Nana Takyi Otoo, Benjamin Tackie, Mensah Hage Appiah and Gideon Klu—took home GH₵10,000, GH₵5,000, GH₵3,000 and GH₵2,000 respectively, with prize presentations held across the country.

The introduction of monthly cash rewards in the current 15th cycle represents a significant shift in how Telecel is engaging customers throughout the six-month campaign period. Rather than waiting until August's grand draw, subscribers now have multiple opportunities to win substantial sums simply by participating in daily trivia questions.

Stories of Opportunity and Timing

For 19-year-old Selvin Nana Takyi Otoo, who claimed the highest monthly prize, the GH₵10,000 windfall arrives at a critical juncture in his life. The recent senior high school graduate, currently supporting his mother's bakery business while awaiting tertiary institution admission, described how his brother's encouragement pushed him to participate despite initial scepticism about the promotion's authenticity.

"I wasn't sure if it was real at first," Selvin explained after receiving his prize at Telecel's Takoradi office. "My senior brother encouraged me to give it a try since he had already tried it. I am surprised and happy because I wasn't expecting it at all."

He plans to use the funds to support his transition to university, offering hope to other young Ghanaians facing financial barriers to education. Fellow winner Benjamin Tackie, based in Accra, attributed his success to genuine enthusiasm for general knowledge. "I love general trivia. My confidence was a 10 out of 10," he said, adding that he intends to continue playing for the grand prize.

How the Promo Works and What's at Stake

The current campaign cycle, running from 1 March through 31 August 2026, operates through a straightforward SMS mechanism. Telecel customers can subscribe by sending CAR to 2018 or dialling *2018#, after which they receive four trivia questions daily. Correct answers earn 100 points; incorrect answers still yield 25 points, ensuring that engagement itself carries some reward.

The competition structure creates layered incentive: monthly cash prizes keep subscribers engaged throughout the six-month period, whilst the grand prize—a brand-new Hyundai Creta—remains the ultimate goal for top overall scorers. This monthly distribution of GH₵100,000 across five months demonstrates Telecel's commitment to spreading winnings beyond a single grand winner.

Why It Matters for Ghana's Telecom Landscape

The Telecel Dream Car Promo has become one of Ghana's longest-running customer reward campaigns, now in its 15th iteration. To date, the programme has distributed eight brand-new vehicles, six houses and thousands in cash prizes—a remarkable track record that reflects both customer appetite for such schemes and Telecel's ability to sustain engagement over years.

The partnership with Vasmol and supervision by the National Lottery Authority through its Caritas Platform provides regulatory assurance that winners are genuine and the competition is transparent. This legitimacy is critical in a market where promotional scepticism, as Selvin's initial reaction demonstrated, can undermine participation.

For Ghanaian mobile users, the Telecel Dream Car Promo represents more than entertainment—it offers tangible financial support at moments when it matters most, from education costs to business capital. As the August grand draw approaches, thousands of Telecel customers will continue the daily ritual of answering trivia, hoping to join the ranks of those whose lives have been touched by these substantial rewards.