Ghana Set to Host World Tourism Day 2026 Celebration in Koforidua's Eastern Region

Ghana is preparing to make a significant mark on the international tourism calendar by hosting the World Tourism Day 2026 celebration in Koforidua, the capital of the Eastern Region. The event promises to be a major showcase of the region's tourism potential and cultural heritage, positioning the Eastern Region as a key destination within Ghana's growing tourism sector.

The week-long programme will commence officially on Monday, 28th September 2026, with Tourism, Culture and Creative Arts Minister Abla Dzifa Gomashie expected to lead the opening ceremony. This government-backed initiative signals the administration's commitment to leveraging tourism as an economic driver and to highlighting the diverse attractions across Ghana's regions.

Eastern Region's Tourism Spotlight

Koforidua, known for its scenic landscapes, cultural landmarks, and warm hospitality, offers an ideal platform for showcasing what the Eastern Region has to offer to both domestic and international visitors. The region is home to various attractions including natural reserves, historical sites, and vibrant local communities. By hosting this international observance, Ghana creates an opportunity to increase visitor numbers, boost local businesses, and generate employment in the tourism and hospitality sectors.

The Eastern Expo format suggests a comprehensive exhibition model designed to attract stakeholders from across the tourism industry—including hotel operators, travel agencies, artisans, cultural groups, and entrepreneurs—alongside potential tourists and media representatives.

Why It Matters for Ghana

World Tourism Day, observed annually on 27 September globally, offers countries a platform to highlight their tourism offerings and address sector challenges. For Ghana, hosting this celebration in 2026 represents an opportunity to strengthen its position as a premier West African tourism destination, particularly as the country continues recovery and growth in the post-pandemic tourism landscape.

Tourism remains a significant revenue source for Ghana's economy, and regional events like this help distribute tourism benefits beyond traditional hotspots like Accra and Cape Coast. Hosting in Koforidua can help stimulate infrastructure development, improve local services, and enhance the region's international profile. Additionally, such events create networking opportunities for Ghanaian tourism operators to connect with international partners and showcase Ghana's unique selling points—from its beaches and wildlife to its rich cultural and historical heritage.

The initiative also aligns with broader national strategies to diversify revenue streams and promote sustainable tourism practices across all regions of Ghana.

What to Expect

Based on typical World Tourism Day formats, the week-long Eastern Expo is likely to feature:

• Official ceremonies and keynote addresses from government and industry leaders
• Exhibition stands showcasing tourism businesses, destinations, and cultural products
• Workshops and seminars on tourism development and sustainability
• Cultural performances and demonstrations of local arts and crafts
• Business-to-business networking sessions for tourism operators

The announcement signals that preparations for this significant event are underway, with stakeholders in the Eastern Region and across Ghana's tourism sector encouraged to begin planning their participation. Further details regarding registration, participation fees, and programme schedules are expected to be released as the date approaches.