Kojo Manuel Joins Starr FM's Afternoon Drive; Camidoh Surprises on Debut

Ghanaian media personality Kojo Manuel has officially joined EIB Network's Starr FM, taking the helm of the station's afternoon drive show in a move that signals fresh energy for the popular radio brand's daytime programming. Manuel will host the weekday slot from 2:00pm to 5:00pm, Monday through Friday, bringing his established presence in Ghana's entertainment and broadcasting sphere to the station's listener base.

The appointment represents a significant development in Starr FM's on-air talent strategy. Manuel comes to the role with a track record spanning radio, television and entertainment sectors, where he has cultivated a reputation for connecting with younger audiences and pop-culture enthusiasts. His appointment underscores the station's commitment to refreshing its content offering with personalities who can drive engagement and audience loyalty during peak afternoon listening hours.

What the appointment means

Manuel's move to Starr FM marks a notable shift in Ghana's radio landscape, where afternoon drive slots remain crucial windows for listener engagement. His programming is expected to blend music, entertainment, current affairs and audience participation—a format designed to retain listeners during the critical post-lunch to early-evening period. The station appears confident that his energetic presenting style and entertainment industry connections will elevate its afternoon positioning against competing stations.

Notably, Ghanaian musician Camidoh made a surprise appearance on Manuel's first day on air, offering early momentum and media interest for the new show. Such celebrity endorsements during launch phases typically help establish credibility and social media buzz around new programming.

Why it matters for Ghana

Radio remains a dominant media consumption platform in Ghana, with afternoon drive shows serving as key touchpoints for commuters, workers and general audiences. The appointment of established media personalities to prime slots reflects the competitive nature of Ghana's broadcasting sector, where stations continuously vie for audience share and advertising revenue. Manuel's experience in entertainment and youth-focused content aligns with broader industry trends toward personality-driven, entertainment-centric programming rather than news-heavy formats.

For listeners, the change introduces a new voice to a time slot many Ghanaians tune into daily. Starr FM's investment in established talent for this slot signals confidence in the show's revenue-generating potential and its role in the station's overall brand positioning. The entertainment and media sectors remain significant drivers of employment and cultural influence in Ghana, and high-profile appointments like this often generate discussion around media careers and industry standards.

Manuel's arrival also reflects the ongoing circulation of top talent across Ghana's media networks, where established personalities frequently transition between stations. His previous experience positions him as a familiar name to many listeners, potentially easing the transition and building early audiences for the refreshed afternoon slot.