Davido Celebrates Inner Circle in New Music Video, Showcases Afrobeats Star Power

Davido, one of Africa's biggest music exports, has unveiled his latest single "I Know Who I Be" featuring producer JAZZWRLD and artist GL_CeeJay. The release marks another milestone for the Afrobeats sensation, whose influence continues to shape contemporary African music globally.

The accompanying music video, directed by Dammy Twitch and shot in Nigeria, tells a narrative that mirrors Davido's own journey to stardom. The visual begins as fiction—following a young musician's ambitions—before transitioning into reality, bringing Davido's real-life supporters into the frame. A striking black-and-white sequence shows the artist surrounded by his trusted circle, all dressed in tailored suits, creating a powerful statement about the people behind the scenes.

The video features appearances from Davido's longtime manager Asa Asika, creative director Black Tycoone, stylist Hollyandroo, and other key collaborators. Fellow Nigerian artists Mayorkun, Peruzzi, and Zlatan also make guest appearances, underscoring the interconnected nature of Afrobeats' creative ecosystem. Mayorkun and Peruzzi were previously signed to Davido's own record label.

At its core, the visual celebrates loyalty and community—themes increasingly relevant in contemporary music discourse. The project reinforces a central message: lasting success in entertainment is built on genuine relationships and collective effort rather than individual achievement alone.