Ecobank JoyBusiness SME Fair Hits Day Two With Over 80 Brands Vying for Shoppers at Accra Mall

Accra's Ghud Park is buzzing with entrepreneurial energy as the Ecobank JoyBusiness SME Fair 2026 rolls into its second day on Saturday, 15 November, drawing shoppers, families and business enthusiasts to one of the capital's most accessible exhibition venues. With more than 80 brands under one roof, the three-day event is shaping up as one of the more significant platforms for Ghanaian small and medium-sized enterprises (SMEs) to reach consumers directly.

What's on offer at the fair

The breadth of sectors represented at the fair reflects the diversity of Ghana's growing entrepreneurial landscape. Food and beverage lovers can sample and purchase from a clutch of locally produced brands, including Didi Shito, Corki Ventures, Gold Coast Foods' Sankofa Spices, Manellah Foods, Adjoor Ventures, Yaapee Royal Foods, Nutrismart Ventures, Orave Juices and Jussvina Drinks, among others — a strong showing for Ghana's processed food industry.

Fashion and beauty are equally well represented. Labels such as Haute Xklusive, La Robe Classique, Regy Couture, Kofikyere Klothing, Asangenta, Haus of Lush and RNS Beauty are displaying their collections, offering patrons an opportunity to support homegrown designers rather than imported alternatives.

On the technology side, Galop Sea Limited is showcasing laptops and accessories, Xfromo Hypermart has mobile phones including Google Pixel devices, and Katon 360 Technologies is presenting a digital platform tailored to SME operations. Solid Connect is also exhibiting an application specifically built for artisans — a category of workers who often struggle to gain digital visibility. Beyond these, Atlantic Meridian EV is drawing attention with electric vehicles, while Sintex Tank and DBS cover water storage and housing solutions respectively.

Major institutional players — Ecobank, MTN, the Ghana Export Promotion Authority (GEPA) and Glico Life — are also on the ground, giving visitors access to financial and export-related guidance in the same space.

Joy Prime's KMJ and content creator Quecy Official are adding entertainment value throughout the day, keeping the atmosphere lively for both exhibitors and patrons.

Why it matters for Ghana's SME sector

Ghana's SME sector is widely acknowledged as the backbone of the national economy, accounting for the bulk of private-sector employment. Yet small businesses consistently cite limited market access, low brand visibility and difficulty reaching new customers as their biggest growth barriers. Events like this fair directly address those pain points by concentrating buyers and sellers in one physical space, reducing marketing costs for exhibitors.

The fair is organised by the Multimedia Group — which runs Joy News and Joy Prime — in partnership with Ecobank, Ghana's pan-African bank. The collaboration between a major media house and a leading financial institution gives the event both reach and credibility, ensuring that participating businesses benefit from significant publicity as well as potential access to SME financing conversations at the Ecobank stand.

This 2026 edition builds on a maiden fair held at the same Ghud Park venue in October 2025, suggesting the organisers are working to establish it as a regular fixture on Ghana's business calendar — something the country has long needed to complement its various trade and investment summits that tend to target larger enterprises.

How to attend and what to expect

The fair runs through Sunday, 15 November, at Ghud Park, Accra Mall — a location that benefits from high footfall and easy accessibility for residents across Greater Accra. Patrons are encouraged to arrive with time to explore the full range of exhibitors, engage directly with the entrepreneurs behind the brands and take advantage of any on-the-day deals or promotional offers.

• Visitors can discover locally made food, fashion, beauty, tech and agricultural products all in one place.
• Businesses attending gain direct consumer feedback, sales opportunities and potential partnership leads.
• The fair is free to attend, making it accessible to a wide cross-section of the Accra public.

For anyone who missed Friday's opening, Saturday and Sunday remain full days of activity. Supporting these businesses is, in the most direct sense possible, supporting Ghanaian-made goods and the livelihoods behind them.